Looking through lead

Transmedia and intertextuality in the new superhero cinema

Abstract

This is a brief analysis of the film "Batman V Superman: Dawn of Justice", about how the complexity of its content and form separated it from other films of its kind, excluded a large part of the audience with an ambiguous intertextuality necessary for its understanding, established a different code than other superhero films whose forms have been almost totally adopted by the target audience, and how all this led it to a relative failure.