The public to the prosumer

New challenges for cultural consumption studies

Abstract

Our lack of knowledge about audiences is partly due to the fact that attention has been directed to a greater extent to the knowledge of the offers, but also to the fact that a certain empiricism still prevails in the perspectives of analysis, which are limited to describing the consumption of cultural goods without explaining what makes possible the interaction of certain subjects with them. If we limit ourselves to describing the individual or groups that consume cultural offerings, we may neglect to reflect on the set of transformations and conditions that intervene in the emergence of certain audiences and the way in which they are inserted into these processes.