León, Urban Image

Abstract

This article examines the concept of urban image as an essential component of urban planning and city development, emphasizing that its importance extends beyond functional and aesthetic aspects to include social, cultural, and environmental dimensions. The author explains that the urban image is shaped through the interaction between natural and built elements, as well as through the practices, traditions, and identity of the people who inhabit the city. From this perspective, the article analyzes how natural heritage, architecture, green areas, public spaces, and social activities define the character of a city and strengthen citizens' sense of belonging. It also identifies the main factors contributing to the deterioration of the urban image, including uncontrolled urban expansion, land speculation, visual pollution, the loss of natural areas, the degradation of waterways, and the predominance of economic interests over collective well-being. Drawing on examples from the city of León, Guanajuato, the author illustrates the environmental and social consequences of these processes. Finally, the article argues that preserving the urban image requires informed and active citizen participation, together with institutions committed to comprehensive urban planning that harmonizes urban development with the protection of natural and cultural heritage, promoting more livable, sustainable, and inclusive public spaces that reinforce collective identity and improve quality of life.