Television and football for fucked up?

Televised football in Mexico and its cultural imprint

Abstract

The entrance of television into professional Mexican football in 1956 marks the contemporary foundation of this sport. Football became a product configured by and for television. In this respect, televised football is a reference that gives symbolic and cultural orientation to its fandom. Simultaneously, fans are going to experience and practice their own fandom under the influence of televised football as a product. Both processes are inscribed into the logic of melodrama, that more than a literature genre is a cultural reference of fans everyday life and to the creation of cultural products such as professional televised football is.