Teaching a design methodology user-centred
DOI:
https://doi.org/10.59057/iberoleon.20075316.20203469Keywords:
product design, kansei engineering, user-centered design, differential semanticsAbstract
Kansei engineering is a methodology applied to user-centric design. This process takes products from functional and usable to emotive level, for this, it analyzes the user-product interaction to determine factors of sensations and perceptions that meet the expectations of the user. Traditionally the market study for product development includes quantitative techniques and are aimed at defining “technical specifications”, while emotional design, through “semantic adjectives” allows to define the user’s perception of a product. The evaluation of cognitive structures, through adjectives and their interrelationship with the design elements of the product, allows to find innovative designs that satisfy the user’s desire. This paper shows the process of teaching the Kansei Engineering methodology for the students of the Product Design Degree of the Universidad Iberoamericana León.
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