More for less

Odysseus' journey at marathon pace in our daily lives

Authors

  • Robert E. Martínez Universidad Iberoamericana León

DOI:

https://doi.org/10.59057/iberoleon.20075316.20117699

Keywords:

hypermodernity, consumer society, social discourse, unproductivity

Abstract

This article is a critical review of the commercial social discourses that permeate everyday life, their influence and repercussions on the sense of labor, personal and professional identity based on the analysis of the offers made under the slogan of acquiring a greater quantity of product or service for a lower cost.

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Published

2011-04-04

How to Cite

Martínez, R. E. . (2011). More for less: Odysseus’ journey at marathon pace in our daily lives. Entretextos, 3(7), 1–7. https://doi.org/10.59057/iberoleon.20075316.20117699