People in the media

Abstract

The contemporary nature of the media constitutes an obstacle to the participation of the population in the construction of citizenship, while at the same time it generates illusions -among its communicants- of participation, co-responsibility and action, through forms of control. In this contribution, we are going to analyze some models and concepts used on a daily basis in order to subsequently propose a formula for communication that favors the integration of the population in free decision-making processes and constitutes them as interlocutors of the various institutions that represent the expressions of power that facilitate and hinder the coexistence of societies in geographical and media territories.